Growing your online business of WordPress isn’t an easy task. Yet, it’s not impossible, too. If you’re ready to put your efforts and means you can grow your WordPress business, perhaps, in the most amazing way. Whether you’re starting out, or already established, there’s always scope for growth. And in this post, I am going share the practical ways that will help you grow your business.
Okay, this post isn’t about growing the traffic, yes, some points will directly point to that, but it’s more about establishing authority in the market.
Furthermore, traffic and growth of the business are directly proportional to each other. Hence, the points shared in this post will definitely increase organic traffic, but the overall goal behind it is to increase the revenue without the need of being #1 in the search.
This means, these points will not boost the traffic in days or weeks, instead, the tips you’ll follow share in this post show the result in the long-term. Say, 3 months or 4, plus, the effort would be forever.
So, in making your business grow, if you’re ready to commit for that amount of time, let’s begin with the 7 strategies to grow your WordPress business organically.
Growing Your Online Business of WordPress — 7 Effective Tips
The following tips can be applied to grow WordPress plugins or themes business. It’s not entirely focus on products as well. If you offer services, you can utilize the following tips. Again, you have to commit to work for a long-term to see the results. Now, enough with the grandfather’s wisdom, let’s begin what can help you in the modern era, in addition to that.
1. Content Is Still King, But That’s Not Enough
In the age of AI it’s easier to add content. However, building authority in a particular domain isn’t that easy. Previously, business owners used to post blogs and add social media posts that highlighted their business’ benefits. But, in today’s era, this is not what content looks like. It has changed a lot and with that how people respond to it.
Therefore, if you want to add content, don’t rely on the previous decades way of doing it, which was, publish, publish, and publish.
Hence, considering the fact of AI and people’s mindset, go with Blog Posts, Guest Posts, and Social Media Posts that educate people, instead of highlighting your benefits.
Also, when you use AI content, don’t generate and publish. Instead make it authentic. Do your edits. Optimize the content from your mind as well as much as you can. Also, target the following topics in the blog posts:
- How to – 76% bloggers create “how-to” guides.
- Listicles – these types of posts receive 218% more shares on social media.
- Vs posts – “Comparison” articles are among the top performers.
For social media, focus on the Carousel post on Instagram, Threads, and LinkedIn. On X (formerly Twitter,) post threads instead of short tweets.
If you can do YouTube, then target How-To tutorials and Viral content because, for a WordPress Business, what’s trending in the technology world works effectively. The research done by MadX showed that traffic generated from viral content could significantly improve a website’s SEO performance. The same can be done for WordPress business growth.
Content is king and will be because everything is content. However, when you do that, highly focus on the quality rather than quantity. It’s a rule of thumb from many generations.
2. Attend WordCamps
Elicus had been to many WordCamps in the last couple of years, and the response we got was always fruitful.
The thing about WordCamps is that, you get a chance to connect with the same mindset of people, and effectively do networking. Though, networking isn’t a strong toolset to grow your WordPress business, with WordCamps you certainly can make an impact. How? Well, for example, you met another WordPress agency. Their and your thoughts vibrated on the same frequency that after going back to their home locations, they mentioned you in the WordCamps experience post.
Now, guess what? They have got a huge following and that following will probably check you out. Now imagine this, your thoughts vibrated on the same frequency with many other WordCamp attendees. I guess, you’re getting my point.
In our case, this has happened multiple times, and we have loved visiting WordCamps so many other reasons, too.
Therefore, keep WordCamps in your list in growing your online business of WordPress.
3. Local Meetups
Likewise, WordCamps, there are local events related to WordPress. You can attend them as well and expect a similar response on a smaller scale. You might offer WordPress services or products related to Elementor or Divi, or some other WordPress domain, keep an eye open for that kind of events. currently, there are some Elementor events such Lucknow. If you visit there, you can benefit from it immensely.
You’ll get to meet like minded people who can not only shoutout for you on their handles, but also offer you some practical guidance on how to grow your WordPress business. Thus, in addition to WordCamps, don’t miss these local WordPress meetups as well.
4. Offer Free Solutions
In 2019, when Divi launched its Theme Builder capability, I saw a great opportunity to offer Divi users with high quality pre-built templates of different kinds. I discussed the idea with the head and we built some beautiful, premium headers. From those headers, some we offered users for free in exchange of their email. Within a week, we saw around more than hundred signups, and soon it was above thousands of subscribers.
Then, offered some free Divi blog templates as well and experienced the same response from the community. Then, we used the emails to promote our premium products from time to time and converted some handful cashflows.
This is the power of offering free solutions to your targeted audience. In order to build an organic reach of your brand consider this strategy. You can create templates, code books, or even plugins/themes and list them on the WordPress.org. Then, from time to time publish problem solving content and see how rapidly your business grows.
It’s no fluff or bluff, it’s a highly impactful strategy that even Seth Godin suggests. Learn from Google as well. Their most products are available for free, and most customers are converted to paid customers from that as well. So, offer something for free as well. And make it good, too. Don’t just something basic instead something premium at no extra cost so that it create urgency to go for the real premium one.
5. Sometimes Do UGC to Grow Your WordPress Business
There’s no marketing better than mouth publicity, and UGC, aka user-generated content, is one of the best marketing forms for reaching more users.
With this, you can motivate users who have already purchased your products or subscribed to your services to take a particular action that directly and indirectly markets your brand. For example, you send emails to your existing customers asking them to post a review on their social media handles about the product they got from your website, and in return, you’ll give them freebies like an Amazon Gift Card.
When they will take this particular option, their followers will get to know you, and most likely to explore your platform. Hence, organic visitors with awareness to consideration mindset.
6. Run Affiliate Programs
On Divi Extended, we have an affiliate program that offers extensive benefits to affiliates.
Like UGC, affiliates talk about our products on their platform, send their loyal user base to our websites, and if the selling of the product happens, they get their share. There are lots of lots affiliates out there ready to explore your products and shout out about them. If you’re willing to offer commission for the customers they bring, you can see your WordPress business grow like fire.
It’s another effective strategy to grow WordPress business because in this, you don’t have to do much.
Simply create an affiliate landing page, install some affiliate programs running plugins, configure it, and that’s it. Your affiliate programs will run without any further inputs. The affiliates will open your page, sign up, enter their details, and once the transcations occurs they will recieve their share in minutes.
If you want some recommendations on affiliate plugins, you can try the following:
The above plugins offer robust solutions that make running affiliate programs friction-free.
7. Be Active on WordPress Community Threads
WordPress community has lot to offer from adding free versions of plugins to attending WordCamps. But, that’s not all. You can participate in the WordPress core projects to improve WordPress as well as show your expertise.
You can also share your ideas and suggest improvements for a particular feature in the WordPress development cycle.
When you do this, many other WordPress users get to know you and about your brand. You can say it will work like Google’s Awareness ads. People might not purchase on the first visit, but they will remember and, in the future, face the issue whose solution your product provides, they will take it.
Take Your WordPress Business to a New Level
Growing your online business isn’t easy, but it is simple. You have to follow different strategies and double down on things that are bringing results. With the above tips, you can boost your already running growth strategies, for example, PPC or link building. These strategies, though, won’t take much investment, ask you to spend a handful of amount. So, be ready for that, and ready for long-term as I have mentioned earlier.
Try these starting today, and let us know in the comments how they turned out for you. I’m eager to hear your responses.
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