The digital world is constantly evolving, demanding fresh approaches to web aesthetics and functionality. One thing that can’t be sidelined is user satisfaction. UX/UI (user experience/user interface) following the latest trends is more likely to retain your website’s visitors and result in more engagement.
The typical UI of 2024 keeps the visitor engaged and appeals to their personality. That’s why modern website designs focus on moving pages, aesthetics, and offering light/dark features.
Here are 12 UX/UI trends for 2024 that will leave a lasting impression on visitors!
- Increased Accessibility
- Immersive Scrolling
- Minimalist Design
- Bold Color Choices
- Generative Design
- Neumorphic Design
- Voice User Interfaces
- AR/VR Integration
- Kinetic Type (Moving Text)
- Micro-Animations
- Glassmorphism
- Bento Box Design
Let’s cover each of these UI/UX design trends in detail. If you’re already invested in one of these trends, give us a call at +91 94620 42136 or contact us online to avail our web design services!
1. UX/UI for Accessibility: Increased Accessibility
Accessibility-focused website designs aim to help more people access the internet. This UX/UI trend is all about ease of use and the mobile-first approach.
The Apple website is a prime example of accessibility-centered UX/UI design. It complies with the Web Content Accessibility Guidelines (WCAG) to ensure that specially-abled people can easily access the website.
GitHub’s website is another example of how the accessibility trend is getting more attention from mainstream companies. The highlights of this website include screen reading compatibility, high-contrast modes, and zoom functionality.
Summary: Modern websites prioritize accessibility above all else. This makes accessible design one of the top trends of 2024.
2. Immersive Scrolling
As much as everyone despises it, scrolling social media has become a part of daily life. Websites with immersive scrolling UI feed visitors with information as they scroll a page.
The smooth flow of visuals and content conveys your message more effectively. A big chunk of websites in 2024 are powered by similar UI/UX designs.
Immersive scrolling is perfect to keep a reader engaged as the website narrates a story. This design is often referred to as “Scrollytelling” by some web design experts.
Summary: Immersive scrolling websites are ideal for better user experience, engaged readers, and optimized loading speeds. A popular example of such a narrative-driven design trend is the New York Times official website.
3. Minimalist Design: One of the Highly Favored UX/UI Trends
Minimalist websites focus on the essentials without displaying features that “do the extra bit” in marketing. A simple website delivers your message more strongly.
Steve Jobs was a big fan of minimalist design, as evidenced in the various products he oversaw. More websites will be following the minimalist design approach in 2024.
This trend brings many benefits to a website. A faster loading experience and enhanced readability are only a few I want to mention right now.
Summary: You can also implement this website trend if you want to convey your website’s message more clearly to visitors. Apple and Google strongly believe in minimalism!
4. Bold Color Choices: Emotional Design
Brands with aggressive marketing campaigns can opt for bold color choices when designing a website. This UI/UX trend shows the dominance of a company in its domain.
Your website can catch more people’s attention and form emotional connections with a bold color. It also helps create the brand identity and is easier to memorize.
A creative way to do this is by using color psychology to connect better with your audience and make a lasting impression on new visitors.
Summary: Aggressive marketing brands can use bold colors in website design to show dominance and create long-lasting connections with audiences. The official Target website uses this design very well.
5. Generative Design (AI-Assisted Design)
AI is one of the hottest topics in 2024. And it’s affecting every field, including web design. You can have a generative design for your website with personalized content and user experiences.
The use of AI can improve customer satisfaction as well as increase chances of engagement. My favorite example of this is a live chat that’s active 24/7. AI-assisted live chat support provides personalized responses to customers’ questions.
Intelligent search, predictive user experience, and accessibility enhancements are some additional perks of AI-assisted generative designs for WordPress websites.
Summary: Netflix and YouTube recommended personalized content based on a visitor’s previous engagements. Amazon and other mainstream companies do the same with the help of AI.
6. Use of Subtle 3D Effects: Neumorphic UX/UI Design Trend
Neumorphic design is an emerging trend in user interface design with a fresh approach to displaying flat visuals in 3D designs. It uses subtle shadows and highlights to create the illusion that some elements are slightly raised or pressed into the background.
Websites with Neumorphic UX and UI designs are more subtle and provide balanced visuals to visitors. The experience is not overly flashy but also not too dull.
The benefits of neumorphic design are that it adds visual interest and makes interactive buttons or menus look more engaging and clickable. But it still maintains a clean, minimalist look overall.
Summary: The recent rise in the neumorphic user interface trend levels up the customer experience through 3D visuals. Dropbox is a popular example in this regard.
7. UX/UI for Voice Search: Voice User Interfaces (VUI)
Voice user interfaces allow visitors to engage with your website through speaking. Even though it requires more advanced techniques, the reward is a website accessible to all people.
It falls under the accessibility category but certain websites have dominant VUI designs. For example, ChatGPT and Expedia offer a voice search/command feature.
VUIs can provide a more natural and efficient means of interaction for certain tasks or contexts. This aligns with the broader goal of creating user-friendly digital experiences.
Summary: A large number of websites have started offering voice-input options to audiences from diverse demographics in 2024.
8. UX/UI for AR/VR Experiences: AR/VR Integration
Augmented reality (AR) and virtual reality (VR) are emerging technologies that have the potential to reshape how we interact with digital content, including websites.
While not many websites are completely designed for VR, a considerable number of large companies offer AR/VR user experience for their products.
Both Google and Apple are the leading companies in this new trend of the way products are presented on websites. Apple allows visitors to view its latest products in real-time using AR.
Summary: AR/VR integrations to your website’s UI will significantly improve the user experience. It’s also a great way to build a more personal connection with the audience.
9. Kinetic Type (Moving Text)
Kinetic type, also known as motion typography, refers to the dynamic and animated presentation of text elements. A growing web design trend in 2024 is to have moving text on your website to increase visitor interaction.
It is best to capture the reader’s attention at a glance and then keep them focused on what text appears next. As a result, your website’s message is transferred with better chances of engagement.
However, it’s important to not have overly Kinetic designs on your website. It can distract visitors and make the user experience a bit complex.
Summary: More websites are using moving text to deliver their message more efficiently. Netflix cofounder Marc Randolph’s website is a great example of Kinteic Type UI design.
10. Micro-Animations
Micro-animations are little motion graphics that improve visual appearance and interactivity within user interfaces. These animations mostly happen when a visitor interacts with a feature on a website.
For instance, a cool animation appears after the submission of a form or completing a purchase. This design simply elevates the user experience through cool visuals.
Customers tend to come back to websites that provide a user-friendly interaction experience.
Summary: The new trend in 2024 is to provide a different experience to users, one they will remember for a long time. Micro-animations is one example of such a UI/UX design trend.
11. Glassmorphism
In simple words, Glassmorphism is a design trend that combines the principles of modern minimalism with the visual aesthetics of frosted glass.
This might sound overwhelming, but it works out pretty well when used in a website’s UI/UX design. Just have a look at the Microsoft 365 login page and see how much more interesting it becomes with this design.
However, similar to all other designs on this list, user experience should be a priority. So, do not overdo the design to the point that a visitor is confused.
Summary: The Glassmorphism concept is reshaping web aesthetics with more functionality and better visuals. The design is often integrated into the UI of CTAs and menus.
12. Bento Box Design
Japanese culture has had significant impacts on the world, with the latest being in web design. The classic Bento box is now one of 2024’s top web design trends.
A Bento website has rectangular modules that reveal important bits of information as a user interacts with each box.
The final result of the Bento design is a website with more structured content. And something that engages the user more than a normal design would.
Summary: The recent Bento design trend is ideal for better user experience and engagement. Google News and Etsy are popular platforms that have Bento UI designs.
Why Is It Important to Keep Up With the Latest UX/UI Trends in 2024?
Having a website that follows the latest design trends can have many benefits. Your audience will have a better user experience, and the layout will feel up-to-date. Here are a few reasons why it’s important to keep up with these trends in 2024:
User Expectations: User expectations can change a lot with new trends in technology and design. Staying current with the latest web design trends ensures your audience will have a better connection with the website.
Technology Integration: New UX/UI trends often emerge alongside technological advancements. As I discussed earlier, AI, AR/VR, and voice interfaces in your designs are some of the tech-driven design trends. If you follow these trends, the user experience will be much better.
Wrapping Up on UX/UI Trends
The tech world is changing faster than ever thanks to new advancements like AI. This demands website owners to follow new and emerging trends to keep their audience interested.
Web design is a niche driven by innovation and creativity. So, it’s only natural that new and unique design trends are emerging in 2024. A website with the latest UX/UI design is more likely to stay ahead of the competition.
So, contact us if you want the latest UX/UI web design trends on your website!
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